Webinar

Building a reputation program your providers will love

05/19/2026 16:00:00 UTC   |   60 mins

AI is rapidly reshaping how patients search for and choose care. With millions turning to tools like ChatGPT, Gemini, and other answer engines to guide healthcare decisions, traditional search behaviors are evolving—and so are the rules for provider visibility.

In this new landscape, patients aren’t scrolling through pages of results—they’re receiving a handful of curated answers. And those answers are increasingly driven by trust signals like reviews, ratings, and consistency across the web.

What does this mean for your organization—and your providers?

Join Press Ganey and Northeast Georgia Health System for a practical conversation on how leading systems are adapting. You’ll learn how to build a proactive reputation strategy that not only strengthens your providers’ online presence, but earns their buy-in and drives measurable results.

Register now

What you will take away

  • Why providers with limited or inconsistent reviews risk becoming invisible in answer-driven search.
  • What a successful reputation strategy actually looks like—from review volume and recency to provider engagement.
  • How Northeast Georgia Health System scaled their program—from transparency and review publishing to system-wide campaigns

Featured speakers

Pranav Desai

Pranav Desai
Senior Vice President and General Manager of Brand Experience Solutions
Press Ganey

Pranav Desai, the Senior Vice President and General Manager of Brand Experience Solutions at Press Ganey, boasts over a decade of expertise in local marketing and consumer experience management. Prior to Press Ganey, Pranav was the Chief Product Officer at Reputation.com where he was responsible for leading the product, design, and data science teams and working closely with key clients across healthcare, automotive, and hospitality. Pranav is a leader specializing in the consumer experience (CX) space who loves discovering opportunities in crowded markets and driving growth for his client partners.

Aaron Clifford

Aaron Clifford
Vice President of Consumer Experience
Press Ganey

Aaron is a Vice President of Consumer Experience focused on healthcare consumerism and the digital patient experience. In his role, he provides strategic vision and partners with organizations to improve their healthcare consumerism strategy and improve health systems’ digital access points.

Melissa Forster-Green

Melissa Forster-Green
Director of Digital Health
Northeast Georgia Health System

Melissa Forster-Green is the Director of Digital Health at Northeast Georgia Health System.

Mr John Doe

Mr John Doe
Chief Story Teller4
ABC Corporation Ltd

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Mr John Doe

Mr John Doe
Chief Story Teller5
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

Mr John Doe

Mr John Doe
Chief Story Teller6
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

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