Pranav Desai, the Senior Vice President and General Manager of Brand Experience at Press Ganey, boasts over a decade of expertise in local marketing and consumer experience management. Prior to Press Ganey, Pranav was the Chief Product Officer at Reputation.com where he was responsible for leading the product, design, and data science teams and working closely with key clients across healthcare, automotive, and hospitality. Pranav is a leader specializing in the consumer experience (CX) space who loves discovering opportunities in crowded markets and driving growth for his client partners.

Aaron is a Vice President of Consumer Experience focused on healthcare consumerism and the digital patient experience. In his role, he provides strategic vision and partners with organizations to improve its healthcare consumerism strategy, and improve health systems’ digital access points.

In her role as Chief of Staff, and Senior Vice President of Marketing, Communications & Community Outreach at White Plains Hospital, Ms. French helps drive strategic priorities across the organization. Having spent nearly 20 years shaping how hospitals connect with their communities, patients, and employees, she presently leads the teams responsible for the Hospital’s brand, public reputation, community engagement, and internal communications – ensuring a consistent and impactful voice across all channels.

Her journey in healthcare began after more than a decade in broadcast journalism, where she earned two New England Emmy Awards for her work as a news and special projects producer. She brought that storytelling expertise into healthcare, becoming a trusted leader in brand strategy and engagement, digital media, events, and executive communications. Through her efforts the Hospital has established itself as a leader in brand awareness, and market share in the region.

Elizabeth Speros is the Assistant Director of Digital Marketing & Engagement at White Plains Hospital, where she leads strategic digital initiatives to drive patient acquisition, engagement, and brand growth. With over 20 years of experience across healthcare, media, and lifestyle industries, she brings a deep expertise in multi-channel marketing, CRM, content strategy, and digital transformation. Her work has earned multiple industry accolades, including dotCOMM and eHealthcare Leadership Awards, and she’s known for her ability to balance strategic vision with hands-on execution. 

Throughout her career, Elizabeth has led website redesigns, launched data-driven campaigns, and managed award-winning digital programs spanning social, email, paid media, and web. She has held prior roles at American Express, Douglas Elliman, and Gannett, and brings a deep expertise in user experience, analytics, and performance-driven marketing that connects with audiences and delivers measurable impact.

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