Press Ganey

Preparing for the future of AI-driven healthcare discovery

08/06/2026 18:00:00 UTC | 60 mins

Healthcare consumers are increasingly relying on AI-powered answer engines to research providers, compare organizations, and make healthcare decisions. These platforms synthesize information from trusted sources, online reviews, provider profiles, and public data to recommend where patients should go.

This shift is leading to a fundamental change in how healthcare organizations must approach building visibility and trust online. In this session, we'll explore the emerging trends reshaping the digital consumer journey, what answer engines prioritize when recommending providers, and why transparency, review publishing, and accurate provider information have become essential components of a modern digital strategy.

Join us to learn practical steps healthcare organizations can take today to strengthen their digital presence, improve trust signals across the web, and position themselves for success in the age of AI-driven healthcare discovery.

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What you will take away

Describe how AI-powered answer engines are changing healthcare consumer search behavior and influencing how patients discover and select providers.
Identify the trust signals that answer engines use to recommend healthcare organizations, including accurate provider information, online reviews, transparency, and authoritative digital content.
Develop strategies to improve organizational visibility and trust in AI-driven search through review publishing, patient engagement campaigns, and maintaining consistent, up-to-date provider information across digital channels.

Featured speakers

Aaron Clifford
Vice President of Consumer Experience
Press Ganey

Aaron is a Vice President of Consumer Experience focused on healthcare consumerism and the digital patient experience. In his role, he provides strategic vision and partners with organizations to improve their healthcare consumerism strategy and improve health systems’ digital access points.

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Pranav Desai
Senior Vice President and General Manager of Consumer Experience Solutions
Press Ganey

Pranav Desai, the Senior Vice President and General Manager of Consumer Experience Solutions at Press Ganey, boasts over a decade of expertise in local marketing and consumer experience management. Prior to Press Ganey, Pranav was the Chief Product Officer at Reputation.com where he was responsible for leading the product, design, and data science teams and working closely with key clients across healthcare, automotive, and hospitality. Pranav is a leader specializing in the consumer experience (CX) space who loves discovering opportunities in crowded markets and driving growth for his client partners.

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